Our website wins a MIMA 2011 Award
At the prestigious 10th Meetings Industry Marketing Awards (MIMA), we had the honour of receiving a bronze MIMA in the best website category.
The Meetings Industry Marketing Awards (MIMA) were launched in 2002 to raise the standards of marketing in the meetings and events industry and to recognise the marketeers.
Organised by Meetings & Incentive Travel magazine, the 10th presentation banquet dinner took place on 17th October 2011 at the Park Plaza Riverbank London. The event was a resounding success with nearly 370 guests including company managers, representatives from international organisations, journalists and other MICE industry players.
They were gathered to celebrate the year’s best marketing initiatives.
An international panel of judges – industry experts, opinion leaders, agencies and corporates, and key accounts – examined the applications and decided on the winners.
The judging criteria included having clear objectives, the campaign strategy, creativity, the execution of the campaign, creativity, budget management and return on investment.
Business Solutions - Disneyland® was greatly honoured to receive the bronze MIMA for our new website, launched in November 2010.
The website was given a complete overhaul and adapted to the needs and expectations of professionals:
- user-friendly,
- intuitive navigation,
- new interactive features,
- and even more news and information about our destination.
Congratulations to our high calibre competitors, The Convention Centre Dublin, QHotels and Banks Sadlern and also to our marketing and IT teams, and the Fullsix design agency.
